PHYS-KIDS operates a rapidly expanding database of qualified sports coaches from a wide variety of different backgrounds.

PHYS-KIDS staff deliver coaching sessions in their specialist sports either as extra curricular activities, lunchtime clubs, after school clubs, holiday clubs or as part of the school's curriculum.

The PHYS-KIDS organisation has the following key objectives:

- To raise the standards of Physical Education in schools, without increasing the pressure on it's employees.

- To increase children's knowledge, understanding and skill acquisition in a wider range of sports.

- To create opportunities for talented sports coaches and to raise public awareness of local sports associations and clubs.

- To give all children the opportunity to be actively involved in sport, regardless of ability, age, race or gender.